CJAM Sessions 2026 – September 23rd

First session: Experimentation & AI

AI is reshaping how we work and experimentation is no exception. But how do you actually put it to work in practice?

Join us at Eidra's office for an afternoon of keynotes and real customer cases, in exclusive partnership with Optimizely. We'll dig into how AI is being used to improve, accelerate, and rethink the way we work with experimentation and validation. Expect insights, concrete examples, and a few ideas you can bring back to your team.

When: September, 23, 2026

Where: Eidra's office, Stockholm

Who is it for?
Anyone that is passionate about experimentation and data-driven decision-making

Event details

What's happening:

15.30 – Doors open

16.00–18.00 – Keynotes & client cases

18.00 – Networking in the courtyard with BBQ, music, and yes, a chance to A/B test your drinks

More speakers will be announced closer to the event.

Currently announced speakers:

Idea to Impact: how Sandvik Coromant is optimizing data-driven product development with AI – Sara Ekstrand, Web Product Owner, Sandvik Coromant

The joy of killing projects – Emma Lindahl, Head of ICA Innovation, ICA

What you need to know:

When: September 23, 2026

Where: Eidra's office, Stockholm

Price: Free to attend

CJAM is back, in a new format

This year, we're not hosting CJAM as you know it. Instead, we're launching a series of smaller, more focused CJAM Sessions throughout the year. Afternoons, lunches, and breakfasts. Bringing the CRO and experimentation community together to share real experiences, spark new conversations, and stay inspired.

Less conference. More community.

Organized by

Conversionista!

Nordic leader in Experimentation & Digital Growth. We help businesses increase sales, build better products, and validate new ideas, using data, AI, and the scientific rigor of experimentation rather than guesswork

Optimizely

Optimizely powers experimentation and content optimization for leading global brands. As exclusive partner of this session, they bring their platform expertise to the stage alongside real customer cases.

Speakers

Emma Lindahl
Head of ICA Innovation @ ICA

Emma leads ICA Gruppen’s innovation unit ICAx. With a diverse background that includes a PhD from Karolinska Institutet, roles in business development, design, product management, and teaching. Emma excels in integrating creative research strategies with cutting-edge technology. She emphasizes an experimental approach to strategy, new technology, business and human wants, so that innovation consistently can be translated into real-world impact.

Sara Ekstrand
Web Product Owner @ Sandvik Coromant

To be announced

Questions?

Send us an email at hej@conversionista.se